The report: The Hidden Urgency of Connecting the Unconnected Auto Owner reveals that connected customers are the most loyal, the most engaged, and the best targets for monetization programs. For example, 87% of connected auto owners plan to purchase the same brand again, compared to 23% of unconnected customers. This is just one reason why it is critical for automakers to connect their unconnected customers as fast as possible—before they go to the competition.
Learn how automakers can bridge the gap in brand loyalty today. Download the full report for insights on: