Auto report: The hidden urgency of connecting the unconnected auto owner

Research shows connected auto customers are more loyal to their brand

The report: The Hidden Urgency of Connecting the Unconnected Auto Owner reveals that connected customers are the most loyal, the most engaged, and the best targets for monetization programs. For example, 87% of connected auto owners plan to purchase the same brand again, compared to 23% of unconnected customers. This is just one reason why it is critical for automakers to connect their unconnected customers as fast as possible—before they go to the competition. 

Learn how automakers can bridge the gap in brand loyalty today. Download the full report for insights on:

• Why connected customers are more valuable
• Why connected car adoption isn’t fast enough
• Connecting the unconnected… through apps
• The must-have feature for automotive apps
• Connecting unconnected customers today